Honda named winners in the Red Dot Design Award for Product Design 2023

Honda is proud to announce that four of our products, namely XL750 Transalp, CB750 Hornet, Civic e:HEV and Civic Type R were named Red Dot winners 2023 in the Product Design discipline of the Red Dot Design Award, one of the most respected design awards in the world.

This is the fourth consecutive year since 2020 that Honda products have won a “Red Dot” award.

Toshinobu Minami (Managing Director, Chief Design Officer, Design Center, Honda R&D Co., Ltd.) spoke further about Honda receiving these world-class design honours.

“This year, Honda is celebrating the 75th anniversary of its founding. We are very pleased to win the Red Dot Design Award: Product Design in both motorcycle and automobile designs. We believe that we have been able to win this world-class design award for four years in a row because Honda’s “people-centric” approach to Monozukuri (art of making things) has been well conveyed to our customers and society directly through our products. Honda will continue to carry on this approach and passion and keep surprising and inspiring people with our design.”

XL750 Transalp
Under the concept of "the new-generation, just right-sized, all-around model suitable for all riding styles from daily commutes to a round-the-world tour,” the new Honda XL750 Transalp was designed for long touring performance in comfort, from city to motorway, from mountain passes to unpaved roads. The aim was to enable customers to enjoy a motorcycling lifestyle that is more free and adventurous than ever before.

With the styling concept of “friendly, dependable and tough design,” the design team pursued an “adventure style” which highlights the unique characteristics of Honda Transalp and inspires riders’ adventurous spirit. The XL750 Transalp features a highly functional, large-size wind screen that realizes both outstanding wind protection and aerodynamic performance.

CB750 Hornet
Developed based on the concept of a “high-performance middleweight sports model that enables a brisk ride on both winding roads and city streets,” the CB750 Hornet realizes a high-level balancing of “an impressive dynamism of the 755cc engine,” “sporty yet stable ride,” “easy handling in urban areas,” and “full range of advanced features.”

In order to create a sense of excitement in a wide range of usages, from daily city use to leisure riding on weekends, the styling team strived for a sport naked style that combines supple agility and power, while pursuing a lightweight and compact styling.

Civic e:HEV
Developed under the concept of “Sokai (exhilarating) Civic,” the Civic e:HEV features both an exhilarating driving experience and excellent environmental performance realized by Honda Sports e:HEV, a combination of a newly developed 2.0-liter direct-injection engine and an advanced hybrid unit.

The design team created sleek and beautiful proportions while pursuing a spacious cabin that makes driving easier. The beltline with low and horizontally-oriented styling connects smoothly from the front hood to the rear end, creating design that communicates the dynamic and sporty driving experience this vehicle will offer.

Civic Type R
Under the concept of “Ultimate SPORT 2.0,” the all-new Civic Type R was developed in pursuit of “ultimate pure sports performance” realizing both speed, which is the essential value of a sports model, and driving pleasure, which appeals to the emotion of the driver.

The design team strived to create exterior design which emphasizes the low & wide packaging and expresses overwhelming speed and beauty. While enhancing cooling performance by enlarging the grille opening area and pursuing aerodynamic performance by featuring various aerodynamic parts, including the rear spoiler which adopted a side sill garnish and die-cast aluminum stays, the sleek and beautiful styling was perfected by integrating the rear fenders with the body.

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